Originally posted by spalding:
Of course Yamaha listens to their customers. thats exactly why they are market leaders in this product class. They dont make 76 Keyboard size arrangers because it is a niche market and one they dont want to play in. If they could make the profits from this market that they could in the 61 key market they would produce 76 key arrangers .
They are not stupid or stubborn. They are customer focused. They know who their core customers are . You may not be their core customer customer . Yamaha knows that there are some potential customers that they will lose because they dont offer a 76 key version of the tyros but thats a calulated loss. They are focused on the core purchasers that are fine with 61 keys and who are likely to switch brands if the board is made any bigger. There is no point in offering all sizes to everyone because there has to be big enough profit margins from each of the markets . Clearly there is not enough in it for Yamaha or they would most certainly make them.
Very well written post. On the surface it sounds reasonable and logical. But if you really examine the arguments in-depth, again you see the major fallacy in that it is not supported by any manufacturer real or official or actual proof to support the claim.
Yamaha can not say a TOTL 76 key arranger will hurt their sales. That is because they have not made a real good working and reasonable sized and weighted one.
If the argument is that: what we had before was good then we would not do any thing to improve from the last one, and we would not try to expand our market, then Yamaha is in bad shape and we should not expect any real advancement in Yamaha arrangers.
If you are in business and not trying to expand your market I really wonder about that business strategy.
But then you here the cry “arrangers are a small market and they don’t have that high sale volume”. Of course that would be the case because you are not making the arranger to where more people would buy it and you are not trying to expand your market.
I still have not received an answer to this question. If Yamaha made the next Tyros with 76 keys, with it being 4 inches than the T2 2 LBS than the T2 and the most $100 than the T2, would the persons who would buy a 61 key Tyros say they would not buy that new Tyros for the only reason that it has 76 keys and they hate 76 keys?