I would still think it's an uphill battle if the product is shipped (like the MS) with virtually no usable content, and everything is left up to the owner, again.

MotifXS's and FantomG's and M3EX's all come with a TON of usable loops and arps (figure what the sales would be without them), and sell well because of it. I just hope that Dom has learned from the MS, and decided that high quality CONTENT is part of the package...

This thing should ship with Omnisphere, SylusRMX and Ableton Live all preinstalled and configured to go, with a ton of usable multi's and templates, and a few of the premium VSTi's loaded. Sure, that's going to jack the price up, but you're going to have to put them in anyway, at some point, and having them in the basic package would be what you need to create factory demos and starter templates that is going to impress the jaded buying public...

If you can hold one finger down on a MoXS and it sound radio ready, but do the same thing on the Groove and it sound as lame as the OOTB MS is, guess which one they are going to buy (in numbers)..?