Originally posted by leeboy:
What are these Clinics? We have nothing here they call that...is it marketing, music lessons, how to??
Clinics are set up at the local store in town...I bring in a Tyros, PSR-S-series, and sometimes use a CVP that is in store stock.
The instrument's displays are put up on a larger screen, and questions on the instruments are invited, and I usually give a style editing tutorial.
Demos are usually just me playing and showcasing features, a bit like what Martin Harris does (although he plays much better than I) on YouTube.
I generally have a singer or two present to showcase the vocal harmony...sometimes it turns into a Karaoke session for a while...it's all presented with humor, detail and fun...fun being the most important aspect.
Sometimes we'll combine the two with the clinic following the demo, and sometimes we set everything up in a church hall, or auditorium to show how the Stagepas perform.
I was trained many years ago by Claude Dupras when we were still selling Electone, and I modified the format for arranger keyboards.
PS...I should mention I spend an evening with the staff, or the keyboard persons, and we go through demo techniques...lots of times I learn quite a bit from them.
[This message has been edited by ianmcnll (edited 09-22-2010).]