Well I don't have much experience in product launches in terms of software products but I have been in business for while and I know this, it takes many years to build up a solid trustworthy brand and only minutes to destroy it .I'm not saying Casio is in great danger of destroying its brand but it has seriously taken a dent in this sorry episode and I am confident that many potential purchasers happen either delayed or been put off altogether in purchasing this new product by this mishap .

Casio and other keyboard manufacturers would be good to remember that good news travels fast but bad news travels faster and stays in memories longer.