Many people believe that EVERYthing we watch, listen to, or wear, is determined by a very small group of people in about a 10 miles radius that circles LA. Nothing in the media happens by accident. They research what will sell TODAY and then they cram it down our throats. They are, no doubt, planning our wardrobe for tomorrow, RIGHT NOW.

The attraction to "spinnig" is not so different from that of (I hate to even type the letters....) Karaoke. It EASY. People can do it WITHOUT the talent and practice involved in becoming an artist.
Before I offend any DJ's - I'm not saying that you don't need talent to perform well - my point is that it's an entirely different set of mechanical skills, and is VERY much removed from playing or MAKING music. At it's simplest terms, spinning can be compared to a percussive-like skill, but playing records, no matter HOW interactive you may be - is not MAKING music. It's manipulating music. It's restructuring music, maybe, but to really enjoy the creation of music is much more involved, requires talent and dedication and today's crop of new "artists" have NO clue what it's all about.

Being a singer is not even on the same level, because it's a gift that you really cannot learn. You can learn diction, breathing, phrasing etc.....but no one can teach you how to sing. Every singer should take music lessons to learn the "partnership" between the lyric and the music. It's vital.

So, in a round-a-bout answer to your question .... it's NOT really cool at all - it's just a lazy, accepted norm that makes me sad. Being a musician has brought me so much joy in my life and it's supported my family for over 30 years. I hate to see what's happening to my craft at the hands of all these "marketing" exec's that are controlling MY life's work. It's a shame, it really is.