First of all, we all know how hard a sell it is, after talking a customer into an overpriced arranger, to then turn around and tell him if he wants more than the 5% of usable young biased styles, he is going to have to pay even MORE... LOTS more... going price for decent styles at least $10 each - 200+ styles in an arranger, you do the math!

Sale lost....

Secondly, as the potential market for current arrangers shrinks (none of us getting any younger... ), where do the arranger manufacturers think new sales are going to come from if they DON'T make the investment in new OSs, soundsets, and primarily, styles? Are they praying for a huge ballroom revival? Will schlager finally sweep America? Will Green Bay win the Superbowl and precipitate a Polka craze?

Sale lost...

Just imagine the case that if contemporary arrangers were stocked with 95% of styles only usable for 1880-1920's popular music. NO swing, no rock-and-roll, no bossanova, no funk, no rock, no disco. Do you think you could sell even ONE? THAT is what you are trying to do to young players...

If they don't make arrangers for the market they WANT, and stick to the shrinking market they have, this is marketing suicide. Adapt or die.

Industry lost...