very few arranger or workstation players use
more than a fraction of the sounds and styles that are available in today's units. yet they sell because the fraction they use are the ones that do it for them. i don't use many styles other than jazz, latin, blues, and funk--and i don't even much use those..mostly just bass/drums of the styles, and just
a couple dozen of the hundreds of sounds.
Yet.. I'm an active kb buyer--i don't reject a kb because it has archaic oompahpah or old german waltzes one one hand or modern rock, techno, hiphop, etc. on the other, and the notion that the presence of polkas or other non-modern sounds
frightens off a younger buyer is spurious.
unless you are talking of adolescents who
happen to be extremely insecure..and that segment does not represent a major market
for hi-end kb's, or automobiles.
If the kb has enough of the styles/sounds the
younger buyer wants, it will sell to that
buyer regardless of what it has he doesn't
want. the unhip "image" of arrangers has proliferated due to the lack of more modern
styles, not the presence of older styles.
The most damaging ad campaign of modern times was "this is NOT your father's Oldsmobile!" the phrase has lived on but the
Olds died quickly after the ad campaign totally backfired. Instead of playing on the fact the Olds had been the best-selling car
in the country for a stretch, and how and why
their fathers and grandfathers loved it, it
went for the anti-old, anti-daddy rebellion
attitude..well, that demographic is age
12-16, not car-buying age..and those who would avoid a kb like the plague because older people like it too are 12-16..not your
TOTL kb buyer. Just add to the existing kb's
features, sounds, styles the younger buyers
are looking for, forget "image"
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Miami Mo
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Miami Mo