Originally posted by ianmcnll:
I don't spend anything on advertising...never did...I couldn't possibly find more time...I'm very busy with demo and restaurant and studio gigs.I find gigging itself as a great form of advertising and one job very often begets another.
I also find it more profitable to be a little hard to get...at least it works for me.
Ian
I hear you. (And the following is not an 'attack' just in case anyone would like to think so!) When I advertise, I give myself a brand-name. And people pay for that.
You probably do have double the ammount of gigs that I do, however, I probably charge two - four times more than you do! The *cheapest* I will leave my house for is $450 - and that's on discount, favor, etc, etc. I regularly charge double that. If they can't afford it, I just refer them to one of my friends...
Some people might look at this as throwing away money -- but its the opposite: Its maintaining a standard, which people come to expect and respect. And in the end, it pays.
And everyone's happy.
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