Originally posted by Irishacts:
They obviously built the Tyros 4 (and previous models) with the older gentleman in mind which is why they are so easy to operate, and equally as popular with people in this age bracket. The flip side to that however is the clear lack of interest from younger generations, and the clear and obvious decline of the Arranger market overall.
(KORG on the other hand are the only ones trying to do the complete opposite. Their Arranger keyboards are just as technically advanced as their Workstations in many ways and are aimed at a very broad spectrum of users young and old.
Well said James, and mostly accurate.
You must also take into consideration that Korg do not make entry level arrangers...I would consider the PA-500 a mid range instrument.
Yamaha (and Casio) completely dominate the entry level...most kids can't afford a PA-500, but they can swing a Casio or low end PSR.
Just like the old trick with the type (make) of cars used in Driving Schools, the students quite often buy a car from the same manufacturer.
Low end 76/88 note Casio and Yamaha piano based arrangers are often purchased with the beginning piano student in mind...Casio offers nothing in the higher ranger, but Yamaha does; CVP, or Tyros, or PSR-S-series...and of course, the Motif, which is often seen in videos and on TV
I also believe the way things are set up with Korg and Yamaha, that it allows them both to co-exist in a similar market, and also enables each company to access areas in which the other doesn't tread.
As far as I know, the competition is not as aggressive between Korg and Yamaha, as it was, let's say, between Korg, or Yamaha, and Roland.
Personally, I feel there is a mutual respect between Korg and Yamaha...maybe still left over from Yamaha's financial bail out of, and technology sharing with, Korg some time ago?
Think of it...Korg doesn't offer a CVP competitor, and Yamaha doesn't make arrangers with the advanced editing (sequencer and sounds) seen on Korg's.
Just a thought.
Ian
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