I’m going to think it’s sports/action photographers who earn their living maybe who would go the Hasselblad route? Yea and as Zuki wrote rich people.

For a pro/semipro or very serious hobbyist you could easily spend close to $9000 for a Canon body and the so called “Holy Trinity” of lenses. Those are lenses that cover from extremely wide angle to zoom level enough do portraits/sports/wildlife.

Canon 5D Mark IV body only $3299
Canon 16-35 mmf2.8 $1999
Canon 24-70 mm f2.8 $1749
Canon70-200 mm f2.8. $1949
Total cost. $8996

I don’t know anyone paying anywhere close to $5000 for a Genos which makes it seem like a better deal than the Canon gear. From visiting photography forums there are quite a number of not for pay photographers who spend what you see above and that doesn’t include lighting and tripod(s).

I’m sure Cap’n Russ could weigh in on this.