Gunnar and Anthony:

Regarding Technics......
Is very different way some business are conducted in USA and Mexico than in Europe, many manufacturers give certain line and or models to "Organ & Piano" stores, and others to "Combo/Pro" line stores, and the markup prices in the Piano & Organ stores are VERY HIGH. Here Roland did the same with the E80 and G70, then later, changed and probably a little to late.

I saw it myself several years ago the KN7000 in the store in Phoenix AZ with a tag of $6,000.00 dls....about the same of the AUDYA now....and that was 7 years ago more or less.
If that is not high, well.....

And even before I moved to USA, in Mexico I saw a similar situation, for a fact, I know that a KN 6500 was sold for $4,500.00 dls. to a friend of mine, whom I later sold my Ketron SD1.

Now, if you have a more "relaxed" markup, the sales chances are to be MUCH higher, therefore more revenue....

Is just the way it was.


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mdorantes
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mdorantes