Ever ask the average car salesman specific questions about their product? Sadly, most just don't know the answer to anything but the price.

In this country, as top end arrangers become more complicated and expensive, they are less and less of a mass merchandise product. That means, it is not practical, according to most business models, to do mass advertising...too much cost per viable contact.

As far as training the average music store salesman...that would be difficult. Most are not dedicated keyboard sales people, and it's much easier to learn basic info on guitars, drums, sound systems, etc.

In this country, volume and stock turns drive the business. the market gets smaller for the top end, more complicated models.

Unless an entirely new business model is developed, greater penetration, trained sales people and corresponding increased volume will be hard to achieve.


Russ