In this part of the World, it's difficult to even find a dealer who has arrangers in stock. For me (and CoasterTim

)it's at least a 2 hour drive to find anyone who has any Yamaha arranger keyboards.
And I might add, it's not like we are in a small market. The Lehigh Valley has a few good music stores, but when you inquire about an arranger keyboard, it's as if you were asking about a UFO.
So, yes marketing needs to improve in the United States, and having a celebrity advertise for you can't hurt. I have never, ever seen on TV, or heard on the radio, any major keyboard maker advertise arranger keyboards. You all need to get the word out.
and ...PLEASE make sure if your an offical dealer of a particular arranger keyboard, have at least one new model in stock..so we can at least demo before we buy.
Is this a problem in Europe?
Judging on the percentage of sales, they must be doing things better accross the pond.
Thanks for the interesting topic
Larry