This is my assumptions. Look at the standard musical instrument store. You walk past, in the window there are instruments in the window,if you have an interest you walk in, its quiet, DEAD.Someone approaches you then its up to the salesmen.
Lets look at a different scenario (where possible) you are walking along the road,mall, and you HEAR a keyboard/organ being proffessionally played, you may not see him at this time but you are drawn towards it as also are many others. Outside a store there is a keyboard/organ set up and played really well giving a demonstration to the crowd,and explaining how easy it is to learn and sound good.I reckon this attitude will draw more people into the store, even if you at first had no intention of buying a keyboard.The more successful a store becomes the more quality stock they will get. I believe its all about demo,s by experienced people. mike

PS i just realised that i have been saying the same as Fran, also in every area there are piano/keyboard teachers who could be taught to demo in the stores on weekends and also offer lessons.

[This message has been edited by nardoni2002 (edited 01-27-2006).]

[This message has been edited by nardoni2002 (edited 01-27-2006).]