Originally posted by Ted Rose:
Talked to my dealer today about the 7000, I asked the price and he blew my mind: he said he was selling it for US$4995!!
This clearly points out the chief problem with Technics KN keyboard sales in the US. Unlike Europe, KN keyobard distribution is limited to traditional acoustic piano/organ stores only, where astronomicaly high dealer profit margin is the normal mode of operantus. Piano/organ stores aren't typically high volume dealers, so compensate by requiring high profits for fewer sales. Herein lies the problem. Piano stores think they can jack up the prices on their Technics portable KN arrangers the same way they do with their Grand Pianos & Organs, and Technics USA seems to be allowing them to do this as well. How? The problem is that Technics USA (as far as I know), does not offer an official manufacterer list price. As a result, dealers can put a $6500 (or higher) sticker price on the kb and then tell you they are offering a special deal today, just for you, at $4995. The dealer paid $2000 (or less) for the board so that gives them a profit of almost $3000 dollars. The reason traditional piano store dealers have been getting away with this is because of customer ignorance. These dealers (historically) tend to prey on unsuspectingly naive retirees. Now that mainstream chain music stores (Sam Ash, Guitar Center, Synthplanet, etc) are now carrying competing arranger keyboard brands(Yamaha, Korg, Roland, Ketron, etc) which have equal quality & features, yet offered at substantially lower prices (between $1200 - $3000), Technics will hopefully finally WAKE UP and change its US sales policies.
If Technics USA wants to continue to compete (and WIN) in the portable arranger keyboard market, they must:
1) Give a suggested price for their KN keyboards and insist that their dealers provide this to their customers (upon request) as well. Yamaha, Ketron, Korg, Roland already do this, why doesn't Technics?
2) Expand KN keyboard sales to include mainstream music stores (Sam Ash, Guitar Center, etc). This will only increase Techncis product exposure (and result in increased sales) and also allow customers to compare the Technics arrangers with Yamaha, Ketron, Roland, & Korg on an equal footing (side by side).