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#282601 - 03/03/10 11:33 AM
Ketron Audya My Slant
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Senior Member
Registered: 01/30/06
Posts: 3944
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Hi All,
I would like to clear up a matter of the Audya for once and for all. I have never ever said that the sounds or styles are anything but brilliant on the Audya and likewise the same goes for the PA2x. If you trawl back through my threads this is what you will find. The problem I have is I cannot find any significant difference and this must be borne out by the fact some other on SZ love PA2x and some love Audya, take away all the 2 x players, USB1 or 2 touch screen, close your eyes play both and yes there are difference in sounds tones etc there will be. My problem and will say it till blue in the face is where is the price difference. No one as yet come up with an answer. Could we open a sensible debate on where you think it is, I am lost and it is a lot of money. If someone was just to step up and say yes it is worth the extra £1700.00 they know why, they are the experts on this, now’s your chance. If I could see some gold plating on the Audya I would understand. I have the two side by side, please explain it away if you can!
Regards
_________________________
Tyros 4/Pair SR 350/ PC with a i8 intel chip, XENYX 802, Ford Focus 2 litre/Tascam DR07/Brother printer/Designjet 500/ our Doris/5 Grandchildren/ white boxers short Kymart shipped over and Typhoo Tea Earl Grey
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#282603 - 03/03/10 12:05 PM
Re: Ketron Audya My Slant
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Senior Member
Registered: 01/30/06
Posts: 3944
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Originally posted by DanO1: #1. Korg is a much bigger company vs. Ketron.
#2. The PA2X is based off of the previous PA1X keyboard. There is zero physical difference between the two. The same metal case to make a PA2X is the same as PA1X. This cuts down on cost. Korg's technology is basically carried over from previous technology.
#3. Audya is a completely new development of their arranger product. Ketron being a small company incurs a higher cost of development. If the made a SD2plsu to replace the SD1, than the cost would be cheaper.
#4. When the Audya was launched and introduced, it came at a time when the US Dollar and Euro was weak and probably is still weak.
#5.The keyboards do not sound the same. For the people who choose Audya over Korg the price is not as objective. They'll pay more for the product that they feel is going to make them sound better. Thanks for that, I wonder if the price of the Audya and Pa2x was the same what would happen, would people flock to buy Audya. Dan01 the cost of the Audya is almost twice as much as Pa2x, does what you have implied cover that, what about predictable number to be sold, that may come into the Ketron way of thinking also. I am not so certain it is so simple, maybe I am wrong, if ketron are just trying it on it's a big risk to take. Time will tell! Regards
_________________________
Tyros 4/Pair SR 350/ PC with a i8 intel chip, XENYX 802, Ford Focus 2 litre/Tascam DR07/Brother printer/Designjet 500/ our Doris/5 Grandchildren/ white boxers short Kymart shipped over and Typhoo Tea Earl Grey
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#282609 - 03/03/10 03:19 PM
Re: Ketron Audya My Slant
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Registered: 04/25/05
Posts: 14512
Loc: NW Florida
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Everyone knows my issues with the Audya. But I have said, since the first factory demos I heard, that this arranger breaks new ground in realism and live-ness of sound. However, that realism comes at a price (literally!)  Audio styles really ARE 'real'. You can't GET any more real than that! The price you pay, though, is that the technology to play them is far greater than what is needed for a MIDI style, they can't be edited in any way (at least the audio parts), and that they are VERY expensive, by comparison to MIDI styles, to produce. Ketron have their loyal fan base, with a strong emphasis on Latin musics, and here you will find the Audya to be head and shoulders above the rest. But EACH arranger has its' own areas of strength and weakness in the styles made for them. Korg excel at smooth jazz. Yamaha have got guitar driven styles down cold. I like Roland's rock stuff and ballads, Technics had the bigband thing nailed... And, in all fairness, I think a LOT of each of our personal preferences and choices with our arrangers boils down in a very large part due to this. What kind of music do we like (or need to perform) best? What arranger's ROM styles is the best at that particular music..? I bet 75%+ of us make our purchasing decision with that as the primary reason, even if we don't KNOW that's what's pushing us in that direction... So.... to compare one arranger to another is kind of futile. Each of them has something that makes them stand out head and shoulders above the rest. And NONE of them have ALL the bases covered. If I were in Tony's shoes, despite the ups and downs (were there any ups?  ) of the last few months, I would still consider myself lucky to have what is pretty unarguably one of the most live sounding, vibrantly styled arrangers available. And I would be VERY hard pressed to make a decision between it and a Korg (those three paltry fills is still a major strike against it, IMO). But it appears you still have BOTH. What is the problem? I would DIE to have both of those in my studio! They are sufficiently different to not be redundant, IMO. In a world of hunger, some sit at a table groaning with food, and complain that their favorite dish is missing... 
_________________________
An arranger is just a tool. What matters is what you build with it..!
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#282614 - 03/03/10 04:56 PM
Re: Ketron Audya My Slant
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Senior Member
Registered: 09/29/05
Posts: 6703
Loc: Roswell,GA/USA
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Yo Fran. Haven't gotten around to it yet. I'll go for the two speaker thingy at 419.99. Seems to be the same speaker and I can use the savings to buy a pair of speaker stands. Diki, time to come up for a visit after the Podiums arrive. You can check out the Nord, 802's, 1204's, Edirol mixer, Traynor K4, Fantom G7, all at the same time. Now, back to the topic. Where did the 1700.00 go? I'd guess, for a bottle of fine Italian wine, an Armani suit, and a 'thank you' note addressed to Tony from Ketron.  chas
_________________________
"Faith means not wanting to know what is true." [Nietzsche]
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#282617 - 03/03/10 09:26 PM
Re: Ketron Audya My Slant
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Senior Member
Registered: 01/30/06
Posts: 3944
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Originally posted by George Kaye: Montunoman, from your post it looks like you think the Audya is made in Europe and the Korg in Japan? They are both made in Italy. I differ with Dan O with one of his points. Throughout all the years I've sold Solton and then Ketron products I've asked the owners of the company from Italy to lower their prices once the product has been on the market for several years. This has never happened. I have asked them to get competitive with other similar products and there has always been the same reply. I do agree with Dan about the company being small and costing more to be in business but I also think the market share could be bigger if they would stay competitive when the market conditions demand it. In these recessionary times I'm not selling nearly as many high end arrangers as keybaords under $1,600.00 and Ketron isn't even a player at this price point and lower. For that reason I am pleased to see Korg and Yamaha continue to improve their entry to mid level products and especially Korg who has recently looked at the market and lower the price of some of their PA products (PA500 and PA500oriental).
George, Yes I think every knows that Korg is made in Italy and I think your whole reply as a dealer puts a different slant on it and I think you are right, IMO Ketron could reduce it's price,but perhaps not handle the extra production, they know what they can handle. Perhaps this is the best Arranger out there, but out of the price bracket of most serious players, if that is the case then it's sad. Regards [This message has been edited by Tony Hughes (edited 03-03-2010).]
_________________________
Tyros 4/Pair SR 350/ PC with a i8 intel chip, XENYX 802, Ford Focus 2 litre/Tascam DR07/Brother printer/Designjet 500/ our Doris/5 Grandchildren/ white boxers short Kymart shipped over and Typhoo Tea Earl Grey
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#282618 - 03/03/10 11:36 PM
Re: Ketron Audya My Slant
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Registered: 04/25/05
Posts: 14512
Loc: NW Florida
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I think Ketron could only DREAM of being unable to keep production up with demand...  This is NOT a cheap keyboard to produce, and the styles probably cost a heck of a lot more than regular MIDI styles to produce. Expecting it to be competitive with sinpler, higher volume arrangers is unrealistic, IMO. Yes, I agree with George that allowing the same margin on Ketron's that other manufacturers allow would make a lot more dealers sit up and take notice (which would get a lot more players to be able to try them), but when all they have that is competitive is their TOTL über-expensive flagship, it's a tough row for ANY dealer to hoe... Ketron appear to be content with the die-hard market they have in Italy, Portugal, etc., but if they want to break into the US in any significant way, they are going to have to trickle down their audio loop technology to something a bit cheaper, and make styles specifically for the US market as a priority. [This message has been edited by Diki (edited 03-04-2010).]
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An arranger is just a tool. What matters is what you build with it..!
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#282622 - 03/04/10 11:37 AM
Re: Ketron Audya My Slant
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Registered: 04/25/05
Posts: 14512
Loc: NW Florida
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US may be less than 10% of their current market, but potentially, it has more wealth than the rest combined (or close to it). So, for the sake of a few fixes, and some styles that are geared more to us than Portugal (that economic powerhouse!), they would ignore a market with this amount of purchasing power?  Glad Yamaha and Korg (and Roland, to a lesser extent) don't treat us this way. Put it this way, Frank. Do you think, in the back of their minds, that Ketron would like the sales figures that the T3 has in the US? I bet you they'd cream themselves if they sold that many over here... But sticking their noses in the air and going 'take it or leave it', well... It's obvious most have chosen to 'leave it'  A small company like that can't afford to ignore a market with so much potential. If the Audya played in the same playground with Korg and Yamaha, it would give them a serious run for their money. But start to slip up into Wersi-like territory, and well, you know what is happening to Wersi....
_________________________
An arranger is just a tool. What matters is what you build with it..!
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#282623 - 03/09/10 03:20 PM
Re: Ketron Audya My Slant
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Senior Member
Registered: 10/27/03
Posts: 2417
Loc: CA
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Here are a few figures I hope everyone will find interesting.. Ketron Italy 2009 Sales (mil.) $6.0 Employees Total 21 Korg Inc. 2009 sales $173.5 (mil.) Employees Total 290 Roland Corp. 2009 sales $387.7 (mil.) Employees Total 2,708 Yamaha Corp. 2009 sales $4,721 (mil.) Employees Total 26,803 As everyone can see Yamaha leaves everybody in the dust BUT their total is the "combined" total of ALL product divisions including their Motorcycles, Powered Jet Skis, Boats, Electronics, etc. Roland and Korg (and Ketron) are essentially selling musical instrument products only and products related to music media e.g speakers, recording devices, parts and accessories, etc. What amazes me is that Ketron is still around at all. You have to hand it to Ketron's President Mario Falcioni whose tenacity at keeping Ketron afloat these last several years deserves major kudos for doing so. But I must add a strong note of caution about Ketron's foreseeable future as far as holding out much longer. If they do GREAT! But I have a lingering suspicion that Ketron may be facing a grim financial outlook in the near future as they struggle to make ends meet, and we could very well see the proverbial "writing on the wall" and their untimely demise at any time if you ask me. General Music went belly up not too long ago and Ketron could be the next one to succumb to the dire world economy in my opinion. With the world economy still in the throes of a deep deep recession it is no wonder that thousands of companies are going under each year. And before General Music there was Technics (remember them??)  - immediately leaving hundreds of KN7000 owners 'hung out to dry' as a result. So as we see the arranger keyboard world whittled away by non-performing companies such as Technics and General Music what we have left standing is the Big Three and little else e.g. basically only Casio, Ketron, and Lionstracs. Whereas Casio is actually up and coming, Ketron seems to me to be on the way out or at the very least seen as "faltering" in the marketplace. Lionstracs is "up in the air" (out of sync) and very questionable as well, if you ask me. And only time will tell their fate(s) but I really hope they are able to overcome their difficulties and continue to thrive as companies. More competition means more choices for consumers and more choices means better prices for consumers overall. As we know many factors predispose the final outcome of various companies worldwide and the main harbinger for success in most cases, in my opinion, is whether the products being sold are considered top notch in quality and features, successfully marketed as such, reasonably priced against the competition, and what may be considered most important of all (at least by me anyway) - diligently "supported" by the manufacturer 'after' the sale. If companies adhere to those aforementioned principles they should be able to prosper and excel in the marketplace and even in tough times in my opinion. Examples being Yamaha, Korg, Roland and Casio. For the others, I wish for their success also. Time will tell of course. All the best, Mike
_________________________
Yamaha Genos, Mackie HR824 MKII Studio Monitors, Mackie 1202 VLZ Pro Mixer (made in USA), Cakewalk Sonar Platinum, Shure SM58 vocal mic.
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#282624 - 03/09/10 04:04 PM
Re: Ketron Audya My Slant
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Senior Member
Registered: 09/29/05
Posts: 6703
Loc: Roswell,GA/USA
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Wow! Sobering numbers, to say the least. One would have to conclude that unless you are comfortable buying what must be considered a 'boutique' keyboard, a Ketron would not be a smart buy for your average working musician, no matter what it sounded like. One other thing that separates Ketron from the 'big three' is their business model. Ketron seems to have thrown all eggs in the arranger basket while, for the others, arranger keyboards are actually the smallest part of their keyboard offerings. This could prove to be a fatal mistake.
This was a GREAT post, in that it sheds a lot of light on a lot of issues, such as, maintenance, support, new style development, support for 'old' products, etc., etc. In fact, anything that is going to be labor intensive. Once you take away the president, his son-in-law, his secretary, and the janitor, you can only spread 17 people so far. I wish them luck but I wouldn't hold onto that Ketron stock too long. JMO.
chas
_________________________
"Faith means not wanting to know what is true." [Nietzsche]
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#282627 - 03/09/10 08:42 PM
Re: Ketron Audya My Slant
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Registered: 04/25/05
Posts: 14512
Loc: NW Florida
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The problem with the small arranger manufacturers is mostly that they gambled heavily on the TOTL area of the market, never expecting the dire economic situation we are in, now (although the writing was on the wall for YEARS). Let's face it, if Ketron had leverage their loop technology to a product that competed with Yamaha's S910, they would be in a FAR healthier position than they are now. But they gambled that the rich would keep getting richer, and lost bigtime... And, lest we think this is JUST Ketron, there is no doubt that without the PSR line to subsidize it, the Yamaha T3 is also an albatross around their necks. As is, to be honest, the entire TOTL arranger market, right now. These are TINY industries. The gross from ONE Wal-Mart superstore is greater than the entire keyboard industry. Think about that 
_________________________
An arranger is just a tool. What matters is what you build with it..!
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#282628 - 03/09/10 09:47 PM
Re: Ketron Audya My Slant
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Senior Member
Registered: 01/30/06
Posts: 3944
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Originally posted by Tonewheeldude: at over 1/4 million dollars sales per employee that is incredible for a small company! That places Ketron ahead of Yamaha in productivity by over $100,000 per employee.
TWD
[This message has been edited by Tonewheeldude (edited 03-09-2010).] YES TWD, That’s why Ketron can't get things done only in light years, one man and a dog can turn over £1M on Ebay. More money per head just shows they are greedy and owners are taking more out of the company exploiting the employee. There is more than one way to kill a pig TWD, you need that degree in Management TWD, music and the Hammond won't help you here! You need to look much deeper than TO per capita. For example, just take Ketron manuals I reckon at Ketron the cleaner writes them up, remember what you said about the cleaner, in fact if I pull your text you named all the 21 at Ketron. Tony
_________________________
Tyros 4/Pair SR 350/ PC with a i8 intel chip, XENYX 802, Ford Focus 2 litre/Tascam DR07/Brother printer/Designjet 500/ our Doris/5 Grandchildren/ white boxers short Kymart shipped over and Typhoo Tea Earl Grey
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#282632 - 03/10/10 10:56 AM
Re: Ketron Audya My Slant
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Senior Member
Registered: 05/13/08
Posts: 1144
Loc: Staten Island, NYC
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This is sad and funny, everyone is talking about the US market but you guys fail to know and understand is that NOONE CARES ABOUT THE US, US is probably one of the smallest consumers, in any market, not arrangers...we are 300 million people compared to another 6 billion against...you really think Ketron or Korg would care? I know for a fact that the US is also Korg Arrangers SMALLEST consumer too. And then we complain why not this for USA why not that, they simply dont care...why dont i make styles for Audya? I simply dont care, only 2 people have it, whos gonna buy from me? Same thing.
_________________________
Cubase 8.5 Pro. Windows 7 X64. ASUS SaberTooth X99. Intel I7 5820K. ASUS GTX 960 Strix OC 2GB. 4x8 GB G.SKILL. 2 850 PRO 256GB SSDs. 1 850 EVO 1TB SSD. Acustica: Nebula Server 3 Ultimate, Murano, Magenta 3, Navy, Titanium.
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#282635 - 03/10/10 11:08 PM
Re: Ketron Audya My Slant
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Registered: 04/25/05
Posts: 14512
Loc: NW Florida
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Maybe you are just self-justifying your own and the Italian arranger manufacturer's decisions, Nedim. You can't blame us for being a small slice of the arranger market when no-one makes product specifically for US. And you can't blame us for not buying your styles, when those that attempt American music miss the mark so badly... If a product was aimed squarely at what American musicians WANT, they will buy it (ask me how many WS's are bought over here every year... go on, I dare you!), but when you keep churning out schlager machines and styles that would KILL any party of Yanks, you are SURPRISED we don't want them?  The economy of the United States is the largest national economy in the world. Its' nominal gross domestic product (GDP) was estimated at $14.2 trillion in 2009, which is about three times that of the world's second largest national economy, Japan. Its' GDP by PPP is almost twice that of the second largest, China. And you don't want a piece of THAT?! If you can't make a product we want, don't blame US...! 
_________________________
An arranger is just a tool. What matters is what you build with it..!
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#282638 - 03/11/10 10:02 AM
Re: Ketron Audya My Slant
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Senior Member
Registered: 11/24/99
Posts: 1676
Loc: Milford, CT, USA
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I think it's a little deeper than there's not an arranger for the US market. The US market is not like the rest of the world, the us market is not waiting for the perfect arranger, they are just not buying arrangers like the rest of the world. We are now the number 1 DJ market, next probably guitars, then synths. we generally have a couple of bars every couple of miles, some with full band stages, some with just enough room for a couple of musicians. The rest of the world has cafes every other building, and in each is usually someone on a arranger entertaining. So I agree with the face there is no "US" arranger, but I don't think that will fix the sales issue. ------------------ www.AudioworksCT.com
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#282643 - 03/12/10 02:33 PM
Re: Ketron Audya My Slant
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Registered: 04/25/05
Posts: 14512
Loc: NW Florida
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Ever even SEEN a DJX, TWD? You buy enough of our contemporary music over there in the UK, TWD. How much of it can you perform on YOUR arranger? Without sounding like bad karaoke? Arrangers, on the whole, concentrate on styles and sounds for the over forty (over fifty, to be honest!), and the majority of keyboard customers are younger than that (other than for arrangers, pianos and organs). If they made a keyboard that combined the best of arrangers' live ease of use with the best of WS sounds and groove patterns, like the DJX did (at its' price point), it would sell as well as the DJX did. Imagine an arranger at the S910 price point, but ENTIRELY dedicated to modern pop, hiphop, rap, modern techno (not the dated stuff in your and my arranger), alternative rock, basically any style you hear on the charts NOW, but with none of the complexity and OS unfriendliness of modern WS's... (and it could have all the legacy styles added later) You honestly think that wouldn't sell like hotcakes over here? To be honest, I think it would sell like hotcakes over THERE, too... 
_________________________
An arranger is just a tool. What matters is what you build with it..!
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#282649 - 03/12/10 06:03 PM
Re: Ketron Audya My Slant
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Registered: 04/25/05
Posts: 14512
Loc: NW Florida
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Arrangers will NEVER get popular again UNTIL the manufacturers decide to make them so. No kid is going to buy one in the HOPE that it might suddenly become cool to play bossa novas again! It's entirely in their hands, and I am afraid to say that not ONE of them (unless you count MS, which hardly qualifies as an arranger) is looking any further ahead than today. Either someone goes out on a limb and makes it, or the death of the arranger will come with the death of the last, oldest current arranger player (or their NH customer!). They either grow the brand NOW, or it's game over... And Dan01... well, I'm an old(ish!  ) accordion player myself, and all I can say to you is, play a set of rockin' zydeco up in Connecticut or Rhode Island, and watch the dance floor pack! Top zydeco artists like CJ Chenier and Chubby Carrier tour nationally to packed houses and festivals, it's not just a Louisiana thang... Or a John Mellencamp tune or two... accordion is hipper than you think. I have turned up and jammed with dozens, if not hundreds of bands in my day on an accordion, and it never does anything but get a smile from band and audience alike... Been thinking of picking up a Roland FR-1 baby V-Accordion to go jam with, as I've blown out a couple of semi-decent real 120 bass accordions trying to keep up with rock band volumes! Anyone played one of those, yet? Not the big one, the baby one (12 lbs  )...
_________________________
An arranger is just a tool. What matters is what you build with it..!
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#282650 - 03/12/10 06:38 PM
Re: Ketron Audya My Slant
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Moderator
Registered: 01/21/10
Posts: 1537
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#282655 - 03/12/10 07:46 PM
Re: Ketron Audya My Slant
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Registered: 04/25/05
Posts: 14512
Loc: NW Florida
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Sorry, TWD, but have you heard ANYTHING like this music coming out of the US for the last twenty years or more? Didn't think so... (BTW, listened to on my Mackie HR824's) And sorry, Dan, but I believe that European music itself is one of the reasons the arranger and accordion survive. On the charts, at least, here in the States, you won't find songs that have anything LIKE the chordal simplicity and rhythmic simplicity that is so easy to do on arrangers and accordions. Far more of the ethnic music heritage has been preserved and appreciated, even by younger players (especially continental Europe) than exists here in America. But try to do MODERN hiphop, pop, R&B, rap, alternative on an arranger, and you are hopelessly lost getting even CLOSE to the record, let alone nailing it. Young players are the majority of buyers of keyboards in general. And until arranger manufacturers make arrangers that CAN easily play today's American music (and let's not forget, the rest of the world is buying and listening to our music in droves, and letting it influence THEIR music, just like Rock & Roll and Soul and R&B did in your day), they will remain niche products. But if they DO, there's absolutely nothing stopping them being popular again. I mean, who WOULDN'T want a keyboard 10X's easier to use than a modern WS to make modern music?  I tell you, first one out the blocks to make a modern equivalent of the DJX (they are so cheap nowadays because their styles have become dated - same process but magnified applies to OUR arrangers) is going to make a FORTUNE...
_________________________
An arranger is just a tool. What matters is what you build with it..!
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#282662 - 03/13/10 12:43 PM
Re: Ketron Audya My Slant
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Registered: 04/25/05
Posts: 14512
Loc: NW Florida
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Sorry for the misquote, Dan. Thing is, when arrangers really started to hit he scene back in the eighties, so did WS's. But WS's have moved on radically from where they started, and arrangers, to be honest, haven't. WS's of today are quite capable of sounding like today (because that's what much of the hits were MADE on!) but they still don't have a fraction of the arrangers' ease of use, live.
But arrangers are still mired in the roots of mom and pop's living room organ, sound and style-wise, and are rapidly becoming irrelevant to younger players, especially here in the US. We are buying WS's by the container load, but arrangers have become VERY hard to find, especially TOTL ones. My local dealer has M3-88's, FantomG's, MoXS's up the ying-yang, but there isn't a Tyros for miles, or a PA2X or a Ketron for HUNDREDS of miles. And I'm in a fairly retiree-friendly part of the US!
And that is ENTIRELY the fault of the manufacturers. There is nothing intrinsically dated about the arranger control paradigm. It is as easily adapted to modern music as any other. It's just the sounds, the styles, and a few basic functions that hold it back. As I said, the DJX proved that, if done right, a hiphop/rap arranger sells like hotcakes over here (and to be honest, anywhere else in the world where American music is an influence). There is NO defined 'market', only what the product can and can't do.
And I'm sorry for discounting the Asian community, but you have to realize that these things ARE made primarily in Europe, primarily for Europeans (continental ones at that), and you have to have special models made that are relevant to YOUR musics and sounds. And they sell well because of it. Let's face it, they weren't until the Asian sounds and styles got added.
That's ALL I'm talking about... if the Asian market is sufficiently big to warrant a whole product re-vamp, why not the world's largest economy? How about the PSR910US, or the GW8-US? GW-8 came out with THREE variants, not ONE of which was geared to modern America. Asia, Europe and Latin America got tailor made soundsets and styles. But the world's largest economy..?
Zip, zilch, nada...
If I were an arranger company stockholder, I'd be asking some VERY pointed questions at meetings about the DJX and why no-one followed up on its' success.
_________________________
An arranger is just a tool. What matters is what you build with it..!
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