If Ketron want to GROW the brand in the US, they need to place their arrangers with a LOT more dealers on a consignment basis. And move to industry standard markup rates...

Once they HAVE the market, they can go back to the established seller deal. But while they remain a largely unknown quantity, the only way they are going to grow in the US is to get them into a LOT more stores than they do now. Would it be a risk to Ketron? A small one, perhaps. They could still sell the consignment ones online if after maybe a year the dealer has been unable to sell one, but better to die the death of a warrior than bleed out from a thousand paper cuts!

This is a pretty much unique product, stifling (in the US, at least) from the customers' almost complete inability to play one before purchase. Timid, baby steps doesn't work in retail...