The arranger market for contemporary styles already exists. But the way arrangers are sold/marketed needs to change.

When Yamaha put up a video of any of the tyros range they get middle aged men or straight out of the conservatoire japaneese women to demonstrate their instruments. When thy demonstrate their workstations they get people underage 30 to demo the products and they dont play any rumba's cha cha cha's etc

I like what ketron in Portugal are doing. They use young people singing contemporary songs to demo their instruments. Ketrons only failing in this respect is that the price way outside that age profile.The same for korg because thats the profile of the people they are targeting.