The chicken and the egg? Hardly...

Arranger manufacturers already have their current demographic well and truly covered. What remains to be seen is whether one of them has the foresight to try to EXPAND the demographic. Because the elderly OMB is hardly a growing concern. As traditional organ sales has shown us, when you pin your sales model on a dwindling, aging market segment, all you can do is diminish. And eventually all but disappear.

Ketron, because of the audio drum loop feature, have an opportunity to produce styles that transcend the built-in drum kits. And to do them quickly (while the sounds and styles are still contemporary). While they appear to be willing to put the work in to provide CONTEMPORARY ethnic music styles for niche users, I ask again... Why not tap that vast ETHNIC American market ( ) as well?

And don't think for one minute that the Ndomolo and Zouk styles are as dated as most US styles are. I would be very surprised to find that out. All we are asking for is US styles as contemporary as their African, or Portuguese counterparts... Mysteriously, the style makers seem to have no problem keeping up with the ethnic music trends. Why should it be any harder keeping up with US trends..? Ketron seem somehow able to afford the cost of expanding the style library for these niche markets. All I have said is, if making styles that are modern for THOSE markets makes sense, why would making them for the much more affluent US market NOT make equal sense?