So much is marketing ... When Lydia and I were in Italy in 2006 we were amazed at the fact that nearly every where you turned there was a McDonald's or a Burger-King ...
And yet on the main highway, the Auto-Grille had delicious Italian food at reasonable prices ... http://dinersjournal.blogs.nytimes.com/2006/10/18/on-the-italian-road/

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