The cost of my promo kits averages about $4 including postage. The secret to successful direct mail advertising is the follow-up phone calls and visits. Additionally, you should do some preliminary work as well, such as determining who the person is that does the hiring so you can send the package directly to that individual. This helps keep the package out of the junk mail category and directs it to the person who will do you the most good.

I do about 4 to 5 mailouts each year, and my success rate has been quite high. It's a continuing process, similar in many ways to any marketing venture. The product you're marketing in this case is YOU. I've always said the easiest part of this business is performing. The tough part is selling the job, followed by loading, unloading and driving to and from the jobs.

Good Luck Tom,

Gary

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Travlin' Easy