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#294209 - 09/24/10 12:36 PM Re: Why this early release of the Tyros 4?
Kingfrog Offline
Senior Member

Registered: 03/24/08
Posts: 1099
Loc: Myrtle beach SC
Quote:
Originally posted by kbrkr:
I have to disagree on this. There is no such thing as a "LOYAL user". If a competitor has the same product or better product with better service or more importantly a better price, they would switch in a heartbeat. There are countless studies and research on brand loyalty; that is the HOLY GRAIL of the sales and marketing industry.


I agree and that is why Yamaha takes care of their OWN first. Yamaha has not had a serious "competitor" in years and they do just enough to keep it that way. Those studies apparently did not take into account Yamaha RAISED prices last year while Korg LOWERED prices by far more. Of course people will seek the best and you prove my point. TAKE CARE OF YOUR OWN and give them no reason to switch. for everyone who leaves Yamaha another likely two go to Yamaha. You build loyalty buy providing what YOUR customers want. Not what some guy using an old Roland wants....or someone who loves their Audya or PA2x. They made their choices. you cannot have everyone on your side so you take care of those who are there already first.

They know they would sell more Tyros to those playing other brands "if only they had 76 keys" and yet still ignore that fact. because their own surveyed user base are not asking for it. They are not asking for metal casing. They do want a light keyboard to carry around and at home they likely have CVPs, XS8 or CP300s for the 88 weighted keys.

Home users have more than one keyboard in the house. I sell 900s to CVP owners routinely because they have Winter homes here and miss their CVP. LOL

You serve YOUR customers first THEN you seek more. No one has the customer support Yamaha has. No company is as customer centric as Yamaha. Yamaha is the only company that actually makes most of the instruments they sample!! They know what a piano is. This I have learned since working in an environment where Roland and Korg are vendors and yet there are no Roland keyboards and one Korg M50 and a Korg PA500 sat for more than that while MM6,MO and all the Yamaha arrangers are turned over. Needless to say A smart store owner carries what they sell more of. Yamaha supports the products by sending Baartmans and Product specialists and clinics to the stores. Roland and Korg send sales personnel touting the benefits of the M3 and Fantom both of which have their loyal albeit smaller user groups. I was a Kork loyalist for years. M1, Triton.....so much so I paid $1000 more for a Korg bought from Frank before we were dealers, than a new T3 would have cost me.I had the PA2x....before the Tyros for a month or so and did not like the "raw live" sound. I preferred the quality of output on the Tyros. I even paid $1000 more for the Korg PA2X because we were not Korg dealers than. But I was playing a Tyros 2 at the store then coming home to the Korg....I sold the Korg and bought the T 3. and the XS8. Now I will buy the T4 and keep the X8 beast because Yamaha will support it with FW from the XF .

People who do not use Yamaha seem to have a disdain for the product and Yamaha's success. Yamaha would see that clearly reading this forum. They have 47% of the WS market and who knows how much of the TTL Arranger market worldwide. They need to keep those numbers up and the way to do that is take care of your own and others will follow. Clinics..Clinics.. From what I read in this very forum. Non Yamaha users have little to say good about them whether its the key count or drums, or the over processed, weak dynamic range, slick mixes.
However Many MORE Yamaha users buy then FOR those very reasons.

Some will never see the value. Some including myself think the 900 is too good in relation to the Tyros..LOL But Yamaha will sell truckloads of the Tyros 4 to those who will sell their Tyros 3s for as little as $250 more than a new 910. Anyone looking for a 910 would be foolish not to take that deal if they could find it.






[This message has been edited by Kingfrog (edited 09-24-2010).]
_________________________
Yamaha Tyros 4
Yamaha Motif XS8
Roland RD700
Casio PX-330
Martin DC Aura
Breedlove ATlas Solo
Bose MOD II PA

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#294210 - 09/24/10 01:09 PM Re: Why this early release of the Tyros 4?
Diki Offline
Senior Member

Registered: 04/25/05
Posts: 12861
Loc: NW Florida
Quote:
Originally posted by Kingfrog:
You serve YOUR customers first THEN you seek more.


Or, in Yamaha's case, you serve your customers first, then you STOP looking for more.

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#294211 - 09/24/10 04:32 PM Re: Why this early release of the Tyros 4?
leeboy Online   content
Senior Member

Registered: 10/09/04
Posts: 2163
Loc: Columbia City, IN USA
No doubt..Yamaha is a fine company...giving their customers just enough to keep them!

That kind of thinking can and DOES backfire.

Lee S.
_________________________
Lee S.

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#294212 - 09/24/10 06:00 PM Re: Why this early release of the Tyros 4?
Kingfrog Offline
Senior Member

Registered: 03/24/08
Posts: 1099
Loc: Myrtle beach SC
Quote:
Originally posted by leeboy:
Gary,Ian,
WOW...I wish somene around here would do the clinics like you are having in your area.
It would be fun! It wouls be great to go to them to meeet locals with similar interests and maybe even visit one a nothers homes etc.

Sweetwater sound is 20 minuts from me and they do a lot of Guitar stuff...but not much keyboard. Once a year they have gearfest and the mfgs do come...Last one Korg and Roland were there with everything including arrangers..Yamaha didn't even bring a T3...only Motif!

Non of the sales folks at Sweetwater know th arrangers and do not demo them. Afer all they are PRO audio and arrangers are not typically used in live music on stage (Rock Groups)

Damn it's boring around here!

Ian...want to move to Indiana??
Lee S.


You won;t find Tyros at GuitarCenters anymore either. Only Yamaha CVP and Piano dealers
_________________________
Yamaha Tyros 4
Yamaha Motif XS8
Roland RD700
Casio PX-330
Martin DC Aura
Breedlove ATlas Solo
Bose MOD II PA

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#294213 - 09/24/10 06:17 PM Re: Why this early release of the Tyros 4?
Kingfrog Offline
Senior Member

Registered: 03/24/08
Posts: 1099
Loc: Myrtle beach SC
Quote:
Originally posted by leeboy:
No doubt..Yamaha is a fine company...giving their customers just enough to keep them!

That kind of thinking can and DOES backfire.

Lee S.


I sure would love to read an example of a company taking care of their own customers backfiring. Korg and Roland dropped the ball. Their customer Service was terrible. cDell computers the same. When you call Yamaha you get a knowledgeable person and you get the numbers of those who frequent the boards. Not some Indian with a computer script. I have had Yamaha support personnel call customers at home after hours to resolve an issue.

Yamaha recently GAVE a customer of mine a new 910 because their one year old 900 screen went out and she was without it for 3 months...while parts were backordered.
_________________________
Yamaha Tyros 4
Yamaha Motif XS8
Roland RD700
Casio PX-330
Martin DC Aura
Breedlove ATlas Solo
Bose MOD II PA

Top
#294214 - 09/24/10 06:27 PM Re: Why this early release of the Tyros 4?
Dnj Offline
Senior Member

Registered: 09/21/00
Posts: 39971
Loc: NJ
Quote:
Originally posted by Kingfrog:
Not some Indian with a computer script.


What do you have against Indian people?

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#294215 - 09/24/10 06:42 PM Re: Why this early release of the Tyros 4?
leeboy Online   content
Senior Member

Registered: 10/09/04
Posts: 2163
Loc: Columbia City, IN USA
Nothing unless there at the other end of the phone, I got a big prolem with something...I can't understand them well...they don't know the product..and when I say I can't understand them they tell me..'MY ENGLISH IS FINE'!

Kingfrog...You missed my point...It's not that you should not take care of your customers...you damn better!

It's that if competition comes along and does it better OR gets customers you don't have (or gets them away from you) because you don't pay attenion to their needs/requirements etc. Short term thinking.

You ever heard of IBM Corp.?
If it can happen to them...t can happen to anyone.

Lee S.



[This message has been edited by leeboy (edited 09-24-2010).]
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Lee S.

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