I was in music retail for over 30 years it is normal and customary to have price increases on products. Prices while maybe not sounding cheap to us, they actually are for what you are getting. Just compare what home organs sell for and then tell me these are overpriced. It's what the market will bare and lowering the price will not bring them more money but less. The only time these may go down in price may be right as a new model comes out. Remember, these TOTL keyboards like expensive home organs are designed for older adults who have the money to spare.