The SX allowed me to format both USB sticks...And I've tried both USB ports separately. Like I said...The USB stick will flash as if it's reading data...just won't take me to the next install page.

I'll try a system restore and a different usb stick tomorrow. I'll also re-download the firmware and unzip. If I'm not mistaken...after unzipping the file, there are 5 or 6 different files on the drive. Does that sound right?
Thanks,
JM