Exactly how I feel about Apple as a company. Funny that you used the word cult. It reminds me of Lindstrom an expert in neuromarketing who said strong brands are like religion. He once said in a newspaper interview that the reason Samsung can't compete with Apple is because Samsung is nobody's religion. As a Christian, I don't even like the word religion. I used to buy iPads for older relatives of mine so that they could read the Bible. These folks quickly outgrew them; they were taking pics and videos! Limted memory on the iPad. You are stuck, though now there is a way to expand the storage. My sister in law couldn't wait for me to buy an Android tablet for her. She went out and bought one herself. Now she knows how to use micro SD cards and all that!