Gotta love this forum!!

I worked in sales at a wholesale liquor distributor from 1978 to 1984. How I hated the Friday weekly sales meetings where we were shown another new brand to introduce during the next week while calling on our customers. The typical store/bar owner got tired of the sales people coming week after week with a new brand. I seem to recall out of 52 weeks per year at least during 45 of them we were introducing a new brand, most of the new items turned out to be flops. However, the people running the company were a lot smarter than I ever was and out of those new items, Absolut and Stolicnaya Vodkas did well and helped vodka become a major category that has grown dramatically during the last 25 years. We also introduced Midori Melon Liqueur, Bailey's Irish Cream and a few other brands that became huge sellers in New England. We just never knew what brands would click with the public.