The streetprice of the SD7 here in Holland and Germany is approx.
2695 euros, ( if you are lucky you might get it at 2600). It does not need a genius to figure out that the SD40 will end up with a streetprice of approx. 2000 euros. Why ? Simply said, the SD40 is the SD7 in a box. It they were to retail it at say 1400 euros the sales of the SD7 would crumble and fall. By contrast they would sell many many modules, but mark my words " it ain't gonna happen "

regards
John