basically the accountant bit is true enough but the way I see it their old rivals Sony sell cheap stuff as Sony and expensive stuff as Sony, whereas Matsushita sold cheap stuff as Panasonic and expensive stuff as Technics, so the logic was their public brand recognition was unnecessarily split so the idea was that everything would be Panasonic in the future (we already had Panasonic pianos and low end keyboards) and niche markets were dropped in the process.