2 - The target customer is like the 1970's/80's organ customer... 50 to 75 year old men with expendable income. Do you really think a home organ cost $4000-$5000 in 1985?!?
Yes. I bought a Hammond home organ in 83 and paid about $5000 for it. I don't remember the model name or number but it had drawbars for both keyboards and quite a variety of other, non-organ, sounds. As I recall it didn't sound as good as my Tyros 3 which is hooked up to a 30 year old home stereo with those big wooden cabinet speakers they sold back them. And it sure wasn't as reliable. The repair man was out 2 or 3 times in the year or so before I left the organ and my soon to be ex wife.