Originally posted by Diki:
Same with arrangers. To be honest, I don't imagine that Yamaha or anybody EXPECTS their entire customer base to upgrade EVERY model change. I am pretty sure they never have. Every new model that comes out is more likely to be picked up by someone that is a couple or three models behind it, as changes are usually so incremental, it hardly makes it worth anyone's while to simply go from one to the next.
Yep, that sums it up quite well Diki...very few of my clients upgrade from one new model to the next one in sequence...very few.
In fact, that why the strategy of incremental (and some not so incremental) changes in the high and mid-range arrangers work so well.
A company has to
sell arrangers to make money.
Casio does the same thing with their keyboards/arrangers...they are very successful as well.
Ian
PS...Yes, Roland did go out on a high note with the G-70, and are pursuing the home market with arranger-like products, because that's where the big bucks are right now.
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