posted by James:
"So if it's lossless, how do they manage to retain all that data and achieve 12:1

I'm actually looking forward to finding out the answer to this one to be honest. It's quite an interesting subject."


I too want to know.
And if it is 12:1 compression meaning you can load/use 500MB or more why not ADVERTIZE the CRAP out of it?
We'll see....