Then smooth jazz on an classical/accoustic guitar is your unique selling point along with the flexibility being able to play arranger keyboard brings. But your real leverage is that fact that you are good at forming and maintaining relationships. Thats a very useful skill . People like doing business with people they like. If they have to do business with a stranger for a few dollars less or do the same business with someone they like trust and value for a few dollars more then they will most likely stay with you. However if your price is much higher than your competitors and they are good in terms of getting the audience involved and satisfied loyalty has a price point !! Especially if the places you play at are feeling the pinch of the recession that we are all experienceing. How do you promote yourself ?