I think it's a combo of both. I think they're having technical issues, but also played the marketing game here. The possible price was leaked too. They're probably trying to get an idea of what people would be willing to pay for one.

I don't see how it's going to be so "revolutionary" though. Unless they've built the OS around Linux or Windows and add features like you'd find on a Neko or MS.., I don't think it will be ground-breaking.