With all the swapping out keyboards (everyone)....I was thinking if only Roland changed up their marketing design...

If Roland took the arranger (portable) units from the CK division (Home piano stores)..and put together a nice promotion for the MI stores (Musical instrument)..I believe you could see a big change in popularity of Roland arrangers...

Any store you go into..you will find Korg PA800 and PA500..also Yamaha lines..also Casio lines too...If Roland marketed the existing E-50/60 keyboards as the competition does...more customers would get their hands on a great keyboard, that in the E-60 has a great keyfeel, range and great edit tools..that simply out shines the 61 key models previously mentioned..

With very little effort .Roland could take a large share of this market..They just have to make the right decision to move them in the MI division..

The truth be told ..The CK stores are not interested in selling arrangers...They make a much more solid mark up on the pianos..and they do not need to be up on technology that is important to sell arrangers...

Changing the market division is the starting point...Roland needs to make training available to sales personnel...if refused..find dealers that will know the products..


In the past history..look how hard it was/is to demo a G70, E-80, E60....Roland needs exposure..they already have the product...