You're sadly mistaken if you believe any instrument that costs in excess of $3,000 is going to flood the market. Tyros 3 sales will be good but by no means will they be stellar. Anyone who sells high end audio and music gear can tell you first hand that selling any instrument over $2,000 is not an easy task. Each increase in price makes it even more difficult to sell the item. With todays economy being so bad selling high end products has nearly become like a ghost town.

Ketron will have a difficult time selling the Audya but not because its not worth the money. The price range the Audya falls within already puts it out of reach of all but a few people who are willing to spend that kind of money on a professional product.

While many people will say that they will spend their money on a product that does what they need even if the price were higher, talk is cheap. There are already many fine TOTL arrangers available today that can do more than what the Tyros 3 can but I don't see many people stepping up to buy them. Why? Because they cost well in excess of $3,000. In this market PSR-S900's, PA-50's, and their like abound and for one simple reason, they are cheap and cheap sells.

I'd be interested to see a show of hands of anyone here who owns an arranger, workstation, or other TOTL keyboard that costs in excess of $4,000. I'll bet there are few of us. Now how many here own an instrument that costs in excess of $6,000, $7,000, $10,000 or beyond? Once you get into that realm there are but a few owners in existence.