1.make it easy for them to sound great.(1 finger play)

2.teach them what they CAN'T do on their
current keyboard. which makes them want to get the one that will let them do it.
(that new style,voice thingamigger etc.)

3. sell them that keyboard

it has nothing to do with talent value but only sales. its the same in the "professional keyboard world". there are guys out there spinning records(cds) and being called musicians. hey, what ever it takes to make a living (i guess). its a whole new world.
my personal music world was never affected by the simon cowells of the world. its just an opinion negative or positive . just do your best and if its meant to be it will happen.
songman, you are right One Two Cha Cha Cha