That's the way all marketing is conducted these days--"Get em' while they're hot." Same holds true with cars, boats, motorhomes, singers, young performers, etc. The only exception to this rule is real-estate, which is a non-renewable commodity--they're not making any more land on this planet. If what you purchased today was worth the same amount this time next year, it must have been a new home or parcel of land--everything else depreciates (cept fer me--ah jest keep gittin' better! )

Cheers,

Gary