The CD is a form of advertisement..It is gone out to doors that are not open to you yet, and probably never will, until they know something about you...That is why we call them Promo Pacs[with a CD]..A live demo and a demo Cd are two different things...The live demo is your "SHOT" at getting a job....The CD is avenue at getting the "SHOT"..
The CD will reach people, you had zero chance of reaching any other way...let alone a live demo..
The live demo brings about a decision time....the CD avenue creates interest.
Treat the Cd as any other advertisement...business cards, brochures, radio and TV adds...word of mouth..It's another means to an end...use it..