"Smooth Jazz" stations have made their way nearly everywhere I go. It's a nice step-up from Muzak without getting into the Pop format, so it's aimed at offices at lot. This wide-spread public exposure to "familiar songs done in unfamiliar ways" is a great opportunity for us.

Essentially, I take the "contemporary" approach with everything I do, or everything I can get away with! That includes as much Christmas music as possible but also includes older favs such as Summer Breeze (Upbeat Modern), Fly Like An Eagle (Hip-Hop) and Killing Me Softly (Bossa Nova). This is one way to really set yourself apart from your non-arranger competition, and my experience has been that the audiences enjoy hearing tunes they already know performed in new and creative ways.