Jamman,

Keep in mind also, it's just plain good marketing for Yamaha to put this keyboard in a non-music type store. The 403 has features that will appeal to the non-musical type of people who just want to dabble with music and have some fun. The cool thing about it is that a serious musician can also appreciate and use other of its features and make real music, too.
All for that low, low, price!

Tim