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#419124 - 04/04/16 05:36 AM Wersi at Frankfurt Musikmesse
abacus Offline
Senior Member

Registered: 07/21/05
Posts: 5347
Loc: English Riviera, UK
In the Music Store Booth

here

Enjoy

Bill
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English Riviera:
Live entertainment, Real Ale, Great Scenery, Great Beaches, why would anyone want to live anywhere else (I�m definitely staying put).

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#419141 - 04/04/16 02:43 PM Re: Wersi at Frankfurt Musikmesse [Re: abacus]
rosetree
Unregistered


Nice that Wersi is present, but it's really only treated in quite a hidden way in the tradeshow announcements here. Hidden behind all those Musicstore guitars...

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#419157 - 04/04/16 10:13 PM Re: Wersi at Frankfurt Musikmesse [Re: ]
Bachus Offline
Senior Member

Registered: 03/02/06
Posts: 7143
Originally Posted By: rosetree
Nice that Wersi is present, but it's really only treated in quite a hidden way in the tradeshow announcements here. Hidden behind all those Musicstore guitars...


Actually Musik Store is doing very bad at marketing the Wersi brand,, I had a discussion with people from Wersi Hochrein a few days ago, and they admit to this...

Musikstore is responisble for all worldwide marketing of the brand... and while they put up youtube videos almost daily, their last Wersi video is over 2 years old...

They treat Wersi like any other brand, not realising that being the only real representative of Wersi worldwide requires a different approach.

Wersi Direct in the UK also realises this, and they started their own campaign..


But as allways before the lack of a good marketing strategy is slowly killing the brand despite OAX being the most advanced hardware instrument in the world...
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#419160 - 04/05/16 03:00 AM Re: Wersi at Frankfurt Musikmesse [Re: abacus]
spalding1968 Offline
Senior Member

Registered: 09/19/08
Posts: 1264
Loc: United Kingdom
That ......plus it's only the very very wealthy that can afford these instruments and very few people have the skills to utilise its features . That's a bad combination for a top price product .

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#419164 - 04/05/16 05:24 AM Re: Wersi at Frankfurt Musikmesse [Re: abacus]
rosetree
Unregistered


The best marketing for Wersi is probably generated by Franz Lambert and Claudia Hirschfeld. Although, funnily, I've seen Franz Lambert use an SD-3 for drum rhythm together with his Wersi (he presented that in a German breakfast TV broadcast from 2015).

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#419166 - 04/05/16 05:46 AM Re: Wersi at Frankfurt Musikmesse [Re: spalding1968]
abacus Offline
Senior Member

Registered: 07/21/05
Posts: 5347
Loc: English Riviera, UK
Originally Posted By: spalding1968
That ......plus it's only the very very wealthy that can afford these instruments and very few people have the skills to utilise its features . That's a bad combination for a top price product .


Not really

Most organs are bought by those over 50 (A couple of generations ago it would have been over 40 due to a better economic climate) where the kids have flown the nest, the mortgage is almost finished, and they now have surplus cash and time, so they look into a new hobby (Or restarting an old one that was put on hold when the mortgage and kids came along) to pass the time.

The prices of organs have remained fairly constant for decades (taking inflation into account) with them just becoming more advanced as technology has improved.

You are correct about they can be too sophisticated, (Which is where Lowrey score as they make them easier to play then an arranger, but still allow the player to progress to more advanced playing) which is why the Wersi Sonic OAX range has an easy mode to allow players to get on-board, (Even arranger players could transition fairly easily) and worry about the more advanced features later. (There are many organ groups out there, which like the Yamaha & Korg arranger groups help each other out)

Arrangers are good, but they are no substitute for playing things yourself, (Extra keys & pedals) as the style based system just becomes boring after a time. (They also get in the way of more advanced playing; hence a lot of players (Home & Pro) add extra keys & pedals to their arrangers)

Bill
_________________________
English Riviera:
Live entertainment, Real Ale, Great Scenery, Great Beaches, why would anyone want to live anywhere else (I�m definitely staying put).

Top
#419167 - 04/05/16 05:47 AM Re: Wersi at Frankfurt Musikmesse [Re: ]
abacus Offline
Senior Member

Registered: 07/21/05
Posts: 5347
Loc: English Riviera, UK
Originally Posted By: rosetree
The best marketing for Wersi is probably generated by Franz Lambert and Claudia Hirschfeld. Although, funnily, I've seen Franz Lambert use an SD-3 for drum rhythm together with his Wersi (he presented that in a German breakfast TV broadcast from 2015).


He has been using the SD3 for backing since it came out; (It also used to be used by Claudia Hirschfeld) which means that no matter what instrument he plays, (He has played Orla & Lowrey in the past) his backings are always with him.

Bill
_________________________
English Riviera:
Live entertainment, Real Ale, Great Scenery, Great Beaches, why would anyone want to live anywhere else (I�m definitely staying put).

Top
#419224 - 04/06/16 01:45 AM Re: Wersi at Frankfurt Musikmesse [Re: abacus]
abacus Offline
Senior Member

Registered: 07/21/05
Posts: 5347
Loc: English Riviera, UK
New TOTL Models here

Full Range here

Enjoy

Bill
_________________________
English Riviera:
Live entertainment, Real Ale, Great Scenery, Great Beaches, why would anyone want to live anywhere else (I�m definitely staying put).

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