Hi Diki,The majority of customers that buy these organs are older folks who are happily retired or close to retirement with a sizable disposable income.
Many wished they had time in their younger years to learn to play the piano or the organ but could not do so because of other priorities like work, education, family etc.
However, now their children have grown up, their spouses have died or separated and now they have all the time in the world to go back and kindle their passion for making music.
The electronic organs and arrangers offer the perfect get away dream machines into their world of music. They realize they have a limited number of good years left to enjoy life. They view the
EZ Play features as a godsend. The easier the organ is to play, the more attractive it becomes to this demographic.
None of them are aspiring to become a professional player. They are more than happy to learn how to play “When the saints go marching in” or “Love Me Tender” on the right hand and perhaps add the C, F and G7 chords with their left hand in Single Finger Chord Mode.
This is the highest degree of complexity that they feel comfortable with.
They are happy to use the Registration Banks that their organ instructor has provided.
This is a thriving community. One can tune into any of the free online organ classes offered by the Fletcher Music Center locations almost every day of the week. You will find a group of happy and friendly retirees totally immersed in their musical paradise.
You cannot put a dollar value on that!Having said that, all of these electronic organs are sophisticated music making machines. After someone masters the EZ Play mode, the sky is the limit as to what a proficient musician can achieve. They do not have to go buy another instrument. All the advanced capabilities already exist in the instrument they own and familiar with.
I would like everyone to take a moment to watch this electrifying performance by YouTuber
826aska playing the Star Wars Theme on her Yamaha STAGEA ELS-02C Electone.
She recreates all the special effects including the voice of Darth Vader on this iconic John Williams masterpiece.
https://youtu.be/IlyHGksRAh0?t=1626She played this live at the Cotton Club. No matter how jaded you are you have to acknowledge the extreme dexterity, skill set and complete mastery of her instrument of this young talent.
She started playing the electric organ at age 5.
She is an inspiration to all budding musicians. It is breathtaking performances like these that drive the sale of Yamaha Electones.
The
ELS-02C was released 10 years ago in 2014. This was right after the Tyros5 was released in November 2013. The voice set was state of the art for that time.
Imagine what Yamaha can bring to their 3rd generation STAGEA. It would definitely include SA2 Voices from the Genos2.
I have a feeling Yamaha Engineers have been secretly working on the
03 series. They will surprise us when the time is right.
I wish Yamaha would make a big splash by introducing the STAGEA 03 line in the US market. This will reinvigorate the US organ market which has become stagnant with used Lowrey organs. It is getting harder finding replacement boards and chips from Kawai.
There is a lot of interest amongst retirees to get a dual manual electric organ with a pedal board with all the bells and whistles at a reasonable price. The Yamaha Electones fit the bill.
Yamaha has always offered Electones at an affordable price point undercutting the competition. They offer the best value.