I notice that Casio is rather good at building relationships with some stores which sell electronics in general but are not focused on musical instruments. In some cases a store can offer 10 or more models of Casio and just 2 or 3 Yamaha’s.
Perhaps Casio knows that “being your first keyboard” is the best strategy for them. Yamaha competes with Casio rather well, but in the same time Yamaha doesn’t want to make their entry-level models too good as they also produce more expensive products.
Casio attempted to compete with more professional instruments, but it looks like this segment is a risky one even for a monopolist. Today, for a $1000/€1000 you can buy some very cool gadgets; so a manufacturer really has to offer something unique to justify the cost. Yamaha had to offer practically everything they had with MODX, because computer-based instruments offered even more.
As I’ve been saying, today’s keyboards have to lose half their weight, half their size and half their price in order not to be obsolete. Take, for example, Roland Go:Piano, put PSR-SX900 brains into a smartphone, then put this smartphone into Go:Piano and there you go. That would be a revolution. Sadly, we see today what a cost of any revolution can be.
Edited by Kabinopus (08/14/20 02:47 AM)