Originally posted by kalimero:
I see lots of talk about technical reasons for poor selling volumes and discontinuing Korg Oasys but in my opinion Oasys ended up like this not because of hardware of software, but because of its concept.
When it came out, it was marketed as studio-in-a-keyboard, so you wont need another keyboard, or DAW, or anything else from studio, to record your own song. But the problem was the following:
- the price was so high you had to sell your studio to get the Oasys
- those that didn't have studio of their own where not able to afford Oasys
- the ones that could afford it didn't need it's DAW capabilities because they already had (better) one in studio
- really the most intriguing part of the Oasys was Karma engine and multiple sound generation engines, almost everything else was kind of 'dead load'
So what actually happened, there was simply no market big enough for that kind of the concept of the keyboard. If you need a keyboard you will buy one, if you need studio you will build one, but no one buys the keyboard to have studio, or build studio to have keyboard.
In regard to your statements above:
I don't feel the price of the Oasys was "so high you had to sell your studio to afford it". I have microphones that cost much more than the Oasys. The cost of the Oasys also doesn't compare to most of my outboard gear.
I do agree that many couldn't afford the Oasys but that was never Korg's intention to make it a mass market product. Korg never intended to or expected to sell tens of thousands of Oasys keyboards although had that happened they'd have been ecstatic. Ferrari doesn't expect to sell hundreds of thousands of cars and these types of items are made for but a select few. Why then should anyone expect an $8,000.00+ instrument to be a runaway sales success?
I completely disagree with your statement that those that owned a studio didn't need the Oasys to have DAW features because we already had a better one in the studio. Had the Oasys matched my studio DAW then I could have easily transported the Oasys with me to gigs, other recording sessions, and when I traveled to compose while I was away from my studio. Unfortunately the Oasys failed on that level and I was left with no choice but to sell it. I sold the Oasys hoping Korg would come through some day on its promise of a software update to the sequencer and audio recorder but so far that hasn't happened and likely never will.
When I keep an instrument it has to meet my expectations on many levels. On a synthesis level the Oasys truly shined. As a real time controller the Oasys was quite good there as well. As an all in one solution that I could compose with, sequence, record audio, lock to code, and mix a finished track, the Oasys fell seriously short. I could have easily justified the cost had the Oasys met all my expectation but as a glorified Karma Synth for $8,000, my money was better spent elsewhere.
The Oasys did and will continue to spawn products that utilize similar technology and for that I commend Korg. I'd love to see new software developed for the Oasys but Korg will most likely develop and entirely new product rather than update one on an older platform.