The price I've just paid for my Genesys in the UK was also condiserably less than the retail price, just shop around. By the way, no 2 week wait it comes tomorrow, yippeeee.
I agree that General Music has put shabby demos on their site though. They have however been good enough to put the full operating manuals on for download so anyone can see it's full features. Full marks to them for this, just stick some damn good tunes and sounds on please, before people are converted to the dark side (Technics and Yamaha).