to the genesys. So am i right in thinking that most musicians whether amateur or pro demo every musical instrument in person whether the thing sounds good or not from the demos just because they want to see if it can sound good when they play it????? Is that how most people are influenced to demo a keyboard So if the demos sounded horrible you would still take a couple of hours outa your time to demo it ? In fact is that how most people are influenced to try any new musical product ? You have to agree that if the demo didnt at least wet your appetite you might be less han eager to demo the instrument or are the likes of yamaha ,korg etal just wasting their time ?

Listen i have no beef with you. It seems that there is a problem in the definition of marketing.

this is just one of many definitions of marketing

""Marketing is the process of planning and executing the conception, pricing, promotion, and distribution of ideas, goods, services, organizations, and events to create and maintain relationships that will satisfy individual and organizational objectives."

-Contemporary Marketing Wired (1998) by Boone and Kurtz. Dryden Press.

The whole concept is that good marketing gets people to the point where they will try the product an hopefully buy and make repeat purchases.

A good demo is a good start. thats all i am saying.