Ah, the 21st century snake oil salesman.
Unfortunately, those pesky three Laws of Thermodynamics, when understood, stand clearly in juxtaposition.
Or, to use a phrase more apropos to the British Isles, "balderdash".
TANSTAAFL
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"Keep listening. Never become so self-important that you can't listen to other players. Live cleanly....Do right....You can improve as a player by improving as a person. It's a duty we owe to ourselves." --John Coltrane
"You don't know what you like, you like what you know. In order to know what you like, you have to know everything." --Branford Marsalis