Ferrari too is not worried about how many millions Toyota have been sold last year (vs the 5000 or so Ferrari manufactured per year, intentionally limited not to inflate the brand).
I think they are more worried if the average price of their sales, per single car, is down from 400 k€ to 350 k€.

And, for what it matters, most people dream to own a Ferrari (being well aware this will never happen), I have never seen anybody dreaming a Toyota.

In Miami Vice, well known TV series of the 80s, Sonny Crockett drove a Ferrari, not a Toyota. I think this is not by chance.