So, they are talking about getting into Band in a Box country. Non realtime audio backing chunks. This guy seems too focused on what’s ’trendy’ ignoring what’s ’classic’…. Sorry, but this all feels a little completely disconnected with what people actually use.

If you are into loop and chunk music creation, you already have the tools to do this, far more mature, and far more content. This rather sounds like a paywall money grab for tablet bedroom jockeys.

I hate to point out the obvious, but Yamaha and Korg are making good money doing the very thing he says is ‘outdated’. As hardware gets more powerful, as ROM data explodes, the gap between audio and MIDI based arrangers gets smaller and smaller when used for classic pop music. Looks like Dexibell have no interest in anything other than leveraging old hardware for ‘home’ arrangers, and then tilting at windmills taking on Ableton Live and the software world.

The thing about ‘trendy’ is, it’s a very short term window of sale ability. But a great arranger with a few GREAT kits will always be useful. After all, go and see a great live band, how many kits does the drummer play? Yep…

One.

Sure, he might go from sticks to rods or brushes, but a great drummer can squeeze a night’s worth of sounds from that one kit.

Dexibell are focusing too much on ‘trendy’, and not enough on a product that will have lasting value. It’s so weird, there is all this focus nowadays on emulating classic keyboards, B3’s, Rhodes’, classic synths, string machines etc., but a great drum kit? Not ‘trendy’ enough! 😤🥺

Maybe I’ve been too harsh on Roland Japan in the past, blaming them for some of the obvious dunderhead decisions the arranger division has taken over the last 20 years or so. But listening to this guy, quite honestly, it’s hard to lay the blame anywhere else than in Italy if this man is anything to go by…