The younger generation in the U.S. doesn't know what an arranger is. Nobody markets them correctly. The younger generation in other parts of the world do use arrangers. Look at youtube.
Very true. One can see some evidence that Yamaha has recognized the need for different marketing by looking at their video series that was released when the Genos came out. Beth Nielsen Chapman, who is a Nashville songwriter, appeared in one extolling the virtues of using Genos for that purpose. Whether or not it will work-I don't know.
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